You have to start somewhere, so start well.
It is as true of seasoned companies as it can be of startups: most businesses know they need a website, but can often be at a loss to tell you why – beyond “so people can find us on the web”.
At Control B, we start by asking you about what it is you do and aim to learn about your business. The better we know what you do, the simpler it is to discover what you need.
A simple three-pager; a beautiful online portfolio; a scalable document repository; a catalogue of products and services; e-commerce selling directly to the customer; or a combination of all these and more. We will help you to find out why you want a website first, before suggesting what would work best.
Engaging the right people.
We look to provide your operation with a website that sells your services by targeting your desired audience and engaging with them.
At its simplest, getting a potential customer to feel connected to you requires a combination of site usability, instant visual recognition and appropriate tone-of-voice.
Launch into action.
Once you have engaged your audience, give them something to do. A simple ‘call-to-action’: as traditional as clicking a link to send an email, to sending an SMS or calling directly from your website via phone or Skype.
The bigger or better your introductory offering, the more information you can glean from your initial call-to-action, but don’t be too demanding. We’ll help you construct your calls to attract genuine customers with genuine value.
And you’re there.
Control B can help promote your new website to new audiences via a combination of Google services and social media so that once you’re online, you can be found.
Congratulations on becoming engaged.